Undersatnding Media Essay Example | Topics and Well Written Essays - 1250 words

Undersatnding Media - Essay ExampleThe feeling that prevails is that the media has crossed its boundaries and has now become a ascetical tool of mind destruction. There is evidence that the media in particular instances, have shaped information to prepare an intended attitude in the population, and hence influence their decision making process. In essence, the media does not habituate its power for the good cause, but just forms the public opinion for ones profits. This paper will analyse books to identify evidence of public manipulation by the media.The media is a powerful tool that plays a let out role in painting public images that conform to the information in their possession, or even to theorise their personal opinions on critical matters in the society. In many countries, the media is protected by law and it bears the autocratic right to cover any form of information, and to relay it to the public in the way that they feel well-nigh appropriate. There has been a great struggle to improve media independence and to give it the right to criticise and stimulus on various issues affecting the public. For instance, in the United States, the First Amendment Act allows the media to cover all pose of information without any limitations from the state government (Smith, 2010). As Smith (2010) points out, the First Amendment Act has played a key role in empowering the media and that this freedom will have both positive and negative consequences. Today, although the weight-lift has become a necessary tool, it has suffered the abuse of being a manipulative tool to benefit a few in the society.One positive impact of the media in the society today is provision of flow rate and relevant information from all over the world through its various channels. With the proliferation of technology, the media has achieved effective information reporting and the ability to relay it even to the most remote locations of the world. According to Cammons and Parks (2004), i nformation is